“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.” Dale Stinton, CEO National Association of REALTORS®.
About the CD
Available Now!
Profit by Publicity is a how-to audiobook for real estate agents and brokers who want to build their reputations, get more listings, and sell more properties in this changing housing market. The CD is published by the Marin Association of REALTORS® and produced by Talking Book Productions.
The two-CD set includes hundreds of proven and effective tips, tools, and solutions to help generate publicity about your real estate expertise, activities and accomplishments.
Topics include:
- How to publicize your services, expertise, activities and accomplishments
- How to ensure successful media interviews
- How to establish and maintain working relationships with editors and reporters
- How to use the Internet as a publicity tool
- How to prepare effective news releases and other press materials
- How to deliver successful speeches and other presentations
- How to get the most out of your publicity
- How to deal with journalists
- The most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and companies
The audiobook also features dozens of examples of the publicity that real estate professionals have generated about themselves or their companies, and step-by-step directions on how you can duplicate their success.
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